Pat Spillane has called for the inter-county football and hurling seasons to be played separately to ensure all-year round inter-county action.
The Kerry legend feels the GAA is losing out by running off its inter-county competitions in the first half of the year.
"First of all, the All-Ireland should be played at the end of August," he told RTÉ.
"We cannot take our shop window products - inter-county football and hurling - out of the shop window for six months at the end of July, and not come back until January.
"My solution is very simple: A split inter-county season. One year you have inter-county hurling for the first six months, you have inter-county football for the second six months.
"The following season, you alternate. Vice-versa, for the first six months when you have inter-county hurling, you then play club football.
"You have 12-month season with high-profile games. At the moment, the GAA championships are speed-dating. Blink and it's gone."Tweet