The PUMA® v1.06: Gets you there faster. Revolutionary 2006 preformance concept unveiled. PUMA, the world's fastest growing sport-lifestyle brand has just unveiled its most revolutionary and innovative performance concept to date to the Irish Market - the v1.06 football boot. The boot, which is being worn by some of the world's top soccer players at the World Cup in Germany, was unveiled to the Irish media at a unique launch in Dublin. A number of the biggest names in Gaelic Games, including Henry Shefflin, Ciaran Whelan, Ross Munnelly and Bryan Cullen, who have signed endorsement contracts with the brand for the 2006 All-Ireland Championships, were present at the launch. Also present to try their hand at Gaelic games were some of Ireland top soccer and rugby stars. PUMA were the first global sportswear company to sign individual sponsorship argreements with the most high profile players in Gaelic Games back in 2003. Three years on PUMA has continued to build on its reputation of breaking the mound in the global sports market. Dublin's Ciaran Whelan, who joined the PUMA stable in 2005 commented, "When I was approached by the brand in the run up to last years championship I was really excited about their plans for the GAA market and this year is no different. Its no secret that the PUMA KING boot has been the boot of choice for GAA players for generations. Last year I wore the King Exec boot and I can't wait to try out the new V1.06." Speaking at the launch of the new V1.06 boot, Mr. Richard Callaway, Teamsports Marketing Manager for Puma, said that he was particularly pleased that PUMA have built long lasting relationships with some of the most high profile GAA stars in the country. He added: "PUMA has always had a strong presence in Gaelic Games. Three years ago the PUMA brand broke the mould by becoming the first global sports brand to sign sponsorship contracts with leading GAA players. We then built on this by becoming the first major sports brand to produce a full range of highly innovative gloves specifically designed for Gaelic football. Last year we introduced the King Exec boot, which has quickly established itself as a clear market leader in Gaelic games." "The players that we are working with this season represent an excellent blend of youth and experience and we are delighted to align our brand with their success." The v1.06 boot, which has been developed to boost speed, is a performance solution tailored for players in motion. Through advanced technology, material selection and construction, the v1.06 range of footwear, apparel and equipment was engineered to get players to the ball faster. With v1.06 form and function combine to create a radically different and distinctive product concept. Its no secret that Puma has been the leading footwear brand in Gaelic Games for more than a generation and with the new V1.06 boot, in conjunction with the King Exec and vKonstrukt boots, Puma are continuing to show their determination to service the GAA market. v1.06 boot Created with one objective in mind, to get players to the ball faster, the v1.06 boot was designed to create split second advantages. The lightest Puma boot on the market, the upper is constructed from an extremely thin and specially developed synthetic ConTec textile material for increased speed, stamina, leather like touch and close control. The fine-tuned PUMA AptoLast and asymmetrical Lace Wrap system allow the boot to mould to the natural shape of the foot for optimal energy preservation. A new external heel counter construction provides stability whilst reducing weight. The v1.06 boot features a low profile outsole with a new stud configuration and stud design for improved pressure distribution and grip. Tweet

Most Read Stories