Cork captain Maguire welcomes Sports Direct sponsorship deal
February 04, 2021
Cork captain Ian Maguire at the announcement of Sports Direct's new five-year sponsorship deal with Cork GAA.
Cork football captain Ian Maguire has welcomed the arrival of new county title sponsors Sports Direct.
The Mike Ashley-owned sportswear company have agreed a five year deal with Cork GAA, with the launch of a new jersey, which will be worn by the county's senior, U20 and minor football and hurling teams.
Sports Direct have been a sponsor of Cork club Glen Rovers in Blackpool for the last three years but this will be their first involvement at inter-county level. Ashley is also the owner of Premier League club Newcastle United, and Maguire believes that can only be a 'positive' thing for Cork GAA.
"Sports Direct, for me it's a shop in Blackpool but obviously they sponsor Newcastle. Being associated in that sense is a positive," Maguire said at the launch of the new Cork jersey today.
"It is exciting to have a new brand on board. There's new jerseys, new training tops. That's strictly on a player level. It might be a naïve level but that's the way I think about it.
"What comes with the sponsorship is something that'll come at a later date. That's dealt with by the county."
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