Kinetica Sports Ltd. have launched a suite of revolutionary new sports nutritional products aimed at maximising sports performance and physical conditioning of both amateur and professional athletes alike. Kinetica is an Irish company whose protein products are fully traceable back to the farm from which the ingredients originated as well meeting all the approval criteria as set out by World Anti-Doping Agency (WADA). The range of products has been backed by an impressive back room of brand ambassadors that includes world class conditioning coach Mike McGurn, pre-eminent sports nutritionist Matt Lovell, Lions stars Stephen Ferris and Luke Fitzgerald, All Star and current Cork captain Graham Canty and Kerry's All Ireland winning captain Darran O'Sullivan to name but a few. Kinetica will host a straight talking sports nutrition education campaign publishing the best available content on the Kinetica website www.kinetica-sports.com where Mike, Matt and the team of brand ambassadors will share their wealth of knowledge on how to unlock your sporting potential. Speaking at the launch Mike McGurn said, "The biggest challenge for the brand ambassadors is educating the public on the benefits of high quality sports nutritional products. There is a clear lack of understanding about the products currently available but Kinetica is an Irish brand so we'll be communicating directly with the Irish audience. It's also got a strong trustworthiness to it as the protein products can literally be traced from 'cow to can'. After that it's up to the athlete to seek out our advice via the website on where, when and how to incorporate the Kinetica range into their fitness regime - a one stop shop for fitness and nutrition information." "We are making some solid claims about the Kinetica products; their traceability, their benefits, their purity and the fact that we're an Irish brand" said John Keys, Business Manager Kinetica Sports Ltd. "There is nothing else out there that can make these claims and we'll be working hard with our brand ambassadors to demystify sports nutrition highlighting what is suitable and what is realistic for sports people of all abilities." "On top of all that we're breaking new ground in the production of 'best in class' natural flavourings which means our products are as tasty as they are effective," added Keys. Kinetica Product Suite 1. Whey Protein - Is an advanced whey protein based supplement formulated by Kinetica's progressive Research and Development team to support lean muscle growth and recovery. 2. 100% Recovery - Is a specially engineered blend of proteins and carbohydrates designed to aid post exercise recovery and inhibit muscle breakdown after intense workouts. 3. Lean Gain - Is a premium weight gain supplement. It contains the highest quality carbohydrates, proteins and fats along with the most proven muscle building ingredients. 4. Complete - Is the ideal 'all in one' muscle building supplement. The perfect blend of proteins, fats and carbohydrates with added vitamins to boost any depleted levels. 5. Milkpro Bars - Have been carefully formulated using the best proteins available to create a tasty product that provides you with a healthy and convenient snack to eat in between work outs. Tweet

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