GAA announce Dalata Hotel Group as new sponsors of U20 football championship
February 20, 2025
Dalata Hotel Group Announces Five-Year Sponsorship Deal for GAA U20 Football Championship 19/2/2025 Pictured here to announce the Dalata Hotel Group five-year sponsorship of the GAA Under 20 Football Championship is Cormac Egan, Offaly and James Sargent, Derry. From today, the championship will be titled Dalata Hotel Group GAA Under 20 Football Championship.
Dalata Hotel Group, Ireland’s largest hotel operator, are the new sponsors of the Under 20 football championship.
The Dalata Hotel Group portfolio, which comprises of 55 primarily four-star hotels operating through its two main brands, Clayton and Maldron, will feature prominently throughout the season for the next five years.
Key to their support will be the ‘For Difference Makers’ campaign which celebrates the people who make a significant impact for their teams and for their communities on and off the pitch.
Dalata Hotel Group CEO Dermot Crowley said: "This is an extremely proud and exciting time for us as we announce our five-year sponsorship of the GAA Under 20 Football Championship. Dalata’s difference has always been our people and the same can be said for those who elevate the game of football. Each Dalata Hotel General Manager builds a team that ensures we deliver for all our customers and guests. In the same way that a football manager relies on his players to deliver when expectations are highest, our managers rely upon their teams to meet the high expectations of our guests.
.@Dalatahotels, Ireland’s largest hotel operator, is proud to announce a five-year sponsorship of the GAA Under 20 Football Championship. From today, the championship will be titled ‘Dalata Hotel Group GAA Under 20 Football Championship’. #GAABelong https://t.co/H0NeGP83w6
— The GAA (@officialgaa) February 19, 2025
“Hotels have always played a significant role in GAA life – be it a warm welcome at reception for families and friends ahead of a match, a place for teams to celebrate their successes, or a gym facility to strengthen and develop players. This sponsorship provides a fantastic opportunity for us to develop a deeper connection with the GAA community among both players and fans and we look forward to the next five years.”
GAA president Jarlath Burns also commented:" The GAA is delighted to welcome Dalata Hotel Group as the new title sponsor of our Under 20 Football Championship. Dalata’s involvement in the U20’s reaffirms its dedication to fostering the development of young talent, and promoting the values of teamwork, commitment, and innovation. At the GAA, we pride ourselves on nurturing talent both on and off the field, and this partnership reflects those values.”
To coincide with the sponsorship, Dalata Hotel Group unveiled a campaign entitled ‘For Difference Makers’, celebrating the shared values deeply embedded within both the GAA and Dalata. The For Difference Makers campaign will run throughout the duration of the U20 Football Championship, shining a light on the exceptional people, whose commitment and hard work becomes the difference that makes the difference. The campaign will include advertising, social media and PR support.”
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