
In what is believed to be a first in the GAA, David Clifford has teamed up with McKeever Sports to launch his own brand of sports clothing.
‘The Clifford Range’ bears an image of the Footballer of the Year in his trademark acrobatic kicking pose which may well have been inspired by Michael Jordan’s iconic Nike branding. The range of apparel and training gear includes T-shirts, shorts, socks, training tops, sweaters, quarter-zips and hoodies along with tracksuit tops.
Armagh-based McKeever Sports said in a promo: “Greatness doesn't start with a single moment. It starts long before.
"With a choice you make, over and over. It’s in the thousandth kick, when no one’s watching. The extra rep. The relentless love for the grind, not just the glory.
“This is the pursuit. It’s this... this never once mentality... that forges the strength to own every battle. To own the moment that matters.
“It’s Never Once.”
TweetIt's Never Once. It's Here.
— McKvr (@McKeeverSports) November 17, 2025
The Clifford Collection. Available now. https://t.co/Qh0TylauGB#Clifford #McKvr pic.twitter.com/i3wd4l4PFk