Could you make the ultimate sacrifice for your club by ripping up your All-Ireland final ticket?
AIB as sponsors of the All-Ireland club championships asked that very question to a number of fans attending last Sunday's All-Ireland football final.
Most said no but one Kerry man put his club ahead of himself and ripped it up.
If you can bear to watch it, everything worked out all right at the end! It is part of the AIB #TheToughest campaign.
Tweet