Fulfil snack bars are the new sponsors of the All-Ireland U20HC.

The new three-year partnership sees Fulfil replace sportswear manufacturers oneills.com as title sponsors. Through this arrangement, Fulfil will be ‘Supporting Ireland's Game’ to foster emerging hurling talent and active lifestyles across the nation. Joining Fulfil at yesterday’s launch in Croke Park were Cork U20 star Barry Walsh and Kilkenny great Walter Walsh.

Paolo Cantini, head of marketing for UK and Ireland at Fulfil’s parent company Ferrero, said: “Ferrero is committed to nurturing Fulfil, and this three-year sponsorship of the GAA Hurling Under-20 All-Ireland Championship is a testament to that commitment.

“It represents a significant investment in the Irish market and a powerful alignment with a sport that embodies the very values of drive, community, and aspiration that Fulfil stands for. We look forward to seeing Fulfil play a pivotal role in 'Supporting Ireland's Game' for years to come.”

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