Sinead O'Keeffe has been appointed as the new Commercial Director of Cork GAA.

O'Keeffe steps up from her role as Cork GAA Commerical Manager having worked with Enable Ireland, the Irish Cancer Society, the Irish Heart Foundation, Irish Guide Dogs for the Blind and Aviva Stadium prior to that.

Her role will involve maximising new and existing commercial opportunities including initiatives such as 'One Cork', Pairc Ui Chaoimh, Rebels’ Bounty and all commercial partnerships across Cork GAA.

Marc Sheehan, Cork county board chairman, said: “We are delighted that someone of the energy and vision of Sinéad O’Keeffe is joining the Cork GAA team. She brings a wealth of commercial experience to this role, along with a strong GAA background. Sinéad has come through a rigorous interview process and on behalf of Cork County Board, I would like to warmly wish her every success in this new role.”

CEO Kevin O’Donovan commented: "This appointment is a key element of the continuing commercial development of Cork GAA, which will be essential as we aim to invest further in our teams and clubs. It will also provide an essential executive function to One Cork and will ensure that the Páirc Uí Chaoimh business plan is prioritised.  Sinéad has already made a significant contribution in these areas previously and we now look forward to future growth on all fronts."

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