Croke Park stadium and commercial director Peter McKenna found Michael Duignan's criticism of the Sky-GAA TV deal 'curious'.
The RTÉ pundit used the platform of The Sunday Game to vent his frustration at the fact that many genuine hurling fans couldn't see last Saturday night's extra-time hurling thriller between Waterford and Kilkenny on free-to-air TV, including his 83-year-old father who doesn't have Sky Sports.
Speaking on The Pat Kenny Show on Newstalk Radio, McKenna hit back by questioning the legitimacy of Duignan's claims and noted how non-Sky subscribers could have seen the game for a one-off payment of €10.
"Michael's entitled to his opinion. I think the issue we take very much is that that piece lacked balance, Michael is an employee of RTÉ, he's paid to be an analyst. Is it particularly fair that that comment is allowed to carry without counterpoint to it?" McKenna asked.
"You can get a Sky Now product, you could have seen that game for €10 if that was your real intent. The irony is that Michael tweeted the day before about sitting down to watch the Lions match, so he has Sky, so it seems to be a curious position to have taken."