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Brolly on the cultural hijacking

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Joe is like a fella giving an assignment to write 2000 words and he does it brilliantly in 2000 words. But he thinks, hold on, I could get more marks for writing more. So he writes 3000 more But his lecturer loses the message in all the words and his grade drops from an A for 2000 words to a C-. His point is relevant but he goes ranting and gets a bit personal while ignoring any other sponsors bar AIB and Sky. His argument isn't a very balanced one. I have little time for and distrust all banks but AIB aren't the only bank putting people out of their homes. As for the NIKE basketball monopoly : I played schools basketball in '81 and my first boots were NIKE. They were and remain a part of basketball culture worldwide. My first football jersey was O'Neill's. Are O'Neill's conspiring to form a cultural shift in GAA Joe? No. They're selling products and as you say can see a market. Sky are also trying to get a foothold and trying to associate their brand with children's sport. Again they're selling a brand. Plus they are keeping our children interested in Gaelic games. Is that such a bad thing.

Joe sounds like the idealistic young treehugger ranting at the system but not giving an alternative. If AIB and Sky weren't sponsors where would the cash come from. I'd be far more worried that the Super 8 counties will dominate media coverage and get the massive share of any extra revenue the Super 8 generates. While the other counties will get almost nothing. Bar about 15 minutes on RTE for the year as it is they are pretty much ignored by national media. What's a young boy or girl to think in a few years other than buy another Super 8 county jersey and maybe think about other sports because GAA top brass are happy to see them at a low level.

If they want to lose a few sponsors, keep some cultural identity and still have some money they should try improving the standards at the bottom. Then sell stadium naming rights to sponsors. The stadiums remain but the money could be put to good use. Try putting more people on seats for games too. Croke Park is only full for concerts, The Dubs and for finals. Our capital city with plenty of GAA neutrals, thousands of tourists, a lot of local businesses who benefit from a bigger crowd there, surely they can find more ways of getting more in on all match days. Have the club finals later on St Patrick's Day to get stragglers after the parade. It and all the the other big stadia are paid by taxpayers. Why should top brass like Croke Park directors dictate their use to us?

GreenandRed (Mayo) - Posts: 7335 - 11/01/2018 11:42:10    2067783

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Gaa shouldn't be on Sky.....said the RTE pundit, does that get completely ignored/missed by people or what's the story?

In other news, Coke doesn't want you drinking Pepsi, McDonalds would rather you didn't eat in Burger King and Sony aren't big fans of the Xbox.

Funny that.

Ps, personally I like to see as much sport on free to air tv as possible, that's always been my preference but don't ignore the facts that 1. dedicated sports channels have their advantages and 2. it's not unusual for competitors to have a go at each other.

Htaem (Meath) - Posts: 8657 - 11/01/2018 14:58:06    2067809

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Replying To Whammo86:  "
Replying To royaldunne:  "[quote=Whammo86:  "[quote=Kurt_Angle:  "I've just read the article and think it's the greatest piece of sensationalist pap since, well, Brolly's last article. This isn't journalism - it's just ranting against a perceived machine. When the "journalist" uses melodramatic phrases like "Make no mistake, the end game is upon us", it's pretty hard to take him seriously. Nevertheless, I finished the article. I've tried to sum up this based on his ire:
i) The GAA is selling its identity to big corporations.
ii) Big corporations are bad. The banks lend money and take back stuff if you can't pay back what they lent you.
iii) Branding 101: Branding campaigns via sponsorship involves association with the sponsored party.
iv) Elite players can be "bought" like mercenaries by these bad corporations.
v) Running a commercial enterprise can involve causing hurt to some people, which is bad.
vi) The GAA sell the games as a product. This is bad because it encourages big corporations to buy. (Whether the games are marketed as such to gain maximum revenue is not discussed).
vii) Sky, with 0.0015% of AI viewing figures are going the same way as Nike, the sponsor of the NBA (not sure how a sponsor and viewing provider are comparable in this instance).
viii) Advertising 101: Use recognisable sports players to sell the brand / games to kids.
ix) Sending these sports players to schools is a branding exercise. It (presumably) does not have any social benefit, such as increasing youth interest etc. Sky should be chastised for their €3m investment, which does nothing for clubs (presumably they should provide money for no return?).
x) Branding 101b: Part of branding is prominent display of logos. Overuse of logos is (somehow) bad.
xi) Kids should be able to do more advanced drills than hand passing, kicking and shooting.
xii) Sky exist to sell their product, just like Nike. They are both good at this.
xiii) The GPA are sensitive to criticism (not sure where this fits into the rest of the narrative).
xiv) Sky are immune from criticism (despite several people railing against PPV but not considering several people favourably comparing Sky's output to that of RTE, their main "competitor").
xiv) "Sky will in time become the sole provider of live inter-county GAA" (despite this being unconstitutional).

For a lurid, speculative article full of hyperbole and straw man arguments that anger up the blood, I'd give this an A+

For a coherent argument based on objectively examining the rationales and benefits to both sponsor / provider and the GAA, I'd have to give it a D-"
Yeah you know it is Joe Brolly so it's never going to be a succinct piece.

He's a more emotional rather than rational thinker also.

Amongst the piece there are some proper points though.

Is the association in control of their corporate interests or are they in control of the association.

I've mentioned this before in relation to the sky deal. It seems short sighted. The GAA get money up front to sell their matches and it all looks rosy, sponsorship goes up in the accounts, everything must be good. Well no not necessarily. If you're getting roughly 1/10th of the number of viewers as would watch on terrestrial television then what does that do to the exposure and future potential for the sport.

Are Sky doing all this out of the goodness of their heart. No definitely not. The are making money from it. That money by and large will come from ordinary Gaels. That money could be going into the association at a different level. Ie the clubs. The money will filter down somewhat but maybe not enough. You also do have the GPA taking their slice.

These aren't necessarily bad things. Players do deserve to get some reward for their time, the increased professionalism has probably raised the game to a higher standard.

The big thing is, does the GAA have a grip on what's going on.

I am not so sure.

As for it being unconstitutional for all games to be moved from terrestrial television, this can change. Just as pay tv wasn't allowed not so long ago."
So you are saying that the gaa ssell the games at a lower cost just to please some people?
Here's a thought what if rte or virgin media corporation (tv3) actually paid more than sky for the games. Know that might seem like radical thinking but"]No, I say that they make the best decision.

Which may be to sell the rights to the highest bidder or maybe not.

Short term Sky could be worth more.

Long term likely not because fewer people have access to Sky.

It's quite common and rational in the world to not just sell something to the highest bidder.

For instance if you're renting an apartment, it's a rational decision to accept less from a family for rent than from a group of young adults.

The family are likely to look after the property better, saving you money in the long run."]Sorry that's nonsense, when Meath go to gaa looking for money for the new pairs tailteann (the current stadium apart from pitch is in disarray) and if they can't give the money cause the getting less that's tough on Meath or whatever county.
Also if you flip your argument, it puts rte in such a powerful position, you know what says rte head of sport, why we wasting all this money oh gaa? Let's cut that in half as they have to give it to us regardless of what sky offer them.
Remember absolute power corrupts.

royaldunne (Meath) - Posts: 19449 - 11/01/2018 18:05:47    2067851

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Ah good another Joe Brolly thread. 50 per cent nonsense, 50 per cent valid points.

TheFlaker (Mayo) - Posts: 7885 - 11/01/2018 19:05:29    2067861

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Replying To royaldunne:  "So let me get this right, you are happy that you can watch rte gaa sport for free (those of us in 26 actually have to pay for rte tv license) but annoyed that rte block you from seeing soccer as you don't pay for it.
I have no problem if the tv license in north goes directly to rte but it goes to BBC. Stop wanting everything for nothing. And don't give me any gfa nonsense, I very much doubt that who shows games will bring down the agreement. Also here's a thought lobby your local mla and demand (if they ever get their finger out and actually do what they paid for and represent those who foolishly elected them ) that they get bbcni to bid in next round. Or actually go to games instead of watching them on tv paid for by us in the south."
Well, I used to live in Dublin during the week for 15 years and paid my licence. I was usually back up North at the weekend, and my status as a licence fee payer wasn't much assistance to me. I believe in public service broadcasting and would happily pay two licence fees. I now live mostly in the north. I have written to RTE asking them if it is possible to issue a licence fee request to a northern address. I know what answer will be. I'm begging them to take money off me, but they have no interest in doing so, lest it offends the usual suspects. No reason why RTE couldn't flood the north with its signal and invite non-partitionists to pay a voluntary licence fee. I'd happily do it, but we'll wait and see what rte's response will be. Not holding my breath.

essmac (Tyrone) - Posts: 1141 - 11/01/2018 23:26:15    2067897

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As usual with Joe Brolly he 'highlights' issues but proposes no solutions;, as the articles are designed to keep him in headlines when there is no SG.

So the GAA stop sponsorship?

We give RTEa monopoly (would suit Joe)?

What is the solution Joe?

witnof (Dublin) - Posts: 1604 - 12/01/2018 09:33:11    2067916

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Replying To essmac:  "Well, I used to live in Dublin during the week for 15 years and paid my licence. I was usually back up North at the weekend, and my status as a licence fee payer wasn't much assistance to me. I believe in public service broadcasting and would happily pay two licence fees. I now live mostly in the north. I have written to RTE asking them if it is possible to issue a licence fee request to a northern address. I know what answer will be. I'm begging them to take money off me, but they have no interest in doing so, lest it offends the usual suspects. No reason why RTE couldn't flood the north with its signal and invite non-partitionists to pay a voluntary licence fee. I'd happily do it, but we'll wait and see what rte's response will be. Not holding my breath."
Fair play to you. But I would guess you very much in the minority.
Look my issue is those who offer more money for gaa rights should get them, this nonsense of no they shouldn't gets my goat up. Until rte or virgin outbid sky then they will win. What really annoyed me about joes article apart from not giving solutions was he never said rte should pay more. Then the games would be on free to air.

royaldunne (Meath) - Posts: 19449 - 12/01/2018 18:52:07    2068011

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Replying To witnof:  "As usual with Joe Brolly he 'highlights' issues but proposes no solutions;, as the articles are designed to keep him in headlines when there is no SG.

So the GAA stop sponsorship?

We give RTEa monopoly (would suit Joe)?

What is the solution Joe?"
Rte monopoly? I wonder does joe get payed by the number of appearances?

To be fair to sky's team they do some interesting analysis instead of the rtes three stooges sideshow and personal attacks on people.

Spoddgy (Mayo) - Posts: 660 - 14/01/2018 10:57:00    2068205

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Replying To Spoddgy:  "Rte monopoly? I wonder does joe get payed by the number of appearances?

To be fair to sky's team they do some interesting analysis instead of the rtes three stooges sideshow and personal attacks on people."
Absolutely correct, Sky is more professional and objective, Brolly has overt contempt and distain for Connacht teams in his analysis but he is good at his job overall and I hope he sticks around.

suckvalleypaddy (Galway) - Posts: 1667 - 14/01/2018 13:35:59    2068223

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I don't always agree with Brolly but I think he is bang on the money (pardon the pun) with this one.

AIB recovered its toxic brand through the GAA sponsorship. I know they were always good supporters of the GAA in the past too but 'the toughest' and all that stuff helped them.

The super 8s and the new provincial hurling formats will probably bring more meaningless games, all in the name of tv revenue and sponsorship.

It's very ironic how the GPA seem to be part of the problem as opposed to the solution. I mean a club players body had to be set up.

Killarney.87 (Tipperary) - Posts: 2513 - 14/01/2018 14:24:46    2068228

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Replying To suckvalleypaddy:  "Absolutely correct, Sky is more professional and objective, Brolly has overt contempt and distain for Connacht teams in his analysis but he is good at his job overall and I hope he sticks around."
I don't even think he has genuine disdain for any team though it seems he looks down his nose at Connacht teams. I think It's more calculated shockjock sensationalism to bring him maximum publicity. His attack on Séan Cavanagh, who did what any smart player would do, was just another 'look at me I'm making a lot of noise' incident. A pity because Joe makes some great points at times, he makes some bad ones and rants so much that It's difficult to take him seriously.

GreenandRed (Mayo) - Posts: 7335 - 14/01/2018 14:48:45    2068233

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Replying To GreenandRed:  "I don't even think he has genuine disdain for any team though it seems he looks down his nose at Connacht teams. I think It's more calculated shockjock sensationalism to bring him maximum publicity. His attack on Séan Cavanagh, who did what any smart player would do, was just another 'look at me I'm making a lot of noise' incident. A pity because Joe makes some great points at times, he makes some bad ones and rants so much that It's difficult to take him seriously."
Greenandred
Joe brollys all time greatest sporting moment was Offaly beating Kerry for the 5 in a row. He likened us being beaten to the Death Star being destroyed on starwars .

And it's funny coz we were never going to be able to sustain our domination due to our small population and lack of jobs but joe has no problem with the dubs domination even though they have the power to dominate for evermore.

KingdomBoy1 (Kerry) - Posts: 14092 - 14/01/2018 15:59:25    2068241

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Replying To KingdomBoy1:  "Greenandred
Joe brollys all time greatest sporting moment was Offaly beating Kerry for the 5 in a row. He likened us being beaten to the Death Star being destroyed on starwars .

And it's funny coz we were never going to be able to sustain our domination due to our small population and lack of jobs but joe has no problem with the dubs domination even though they have the power to dominate for evermore."
I think Kerry will be back in a few years, due to their recent underage dominance . Dublin are winning but were ran very close by Mayo in last few years. David Clifford has enormous potential.
Have high hopes for Cork..new popular manager..emergence of young players...Powter, Sherlock, Ian Maguire, Michael Hurley, Luke Connolly.... I have felt that the recent under performance by Cork, has been organisation and morale, as well as decline of the 2010 winning team. These new players are developing, and Cork could very well surprise to upside.
Kerry, Cork, Mayo and Donegal are most likely to topple Dubs.

Rockies (Cork) - Posts: 947 - 14/01/2018 16:37:18    2068245

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Replying To Rockies:  "I think Kerry will be back in a few years, due to their recent underage dominance . Dublin are winning but were ran very close by Mayo in last few years. David Clifford has enormous potential.
Have high hopes for Cork..new popular manager..emergence of young players...Powter, Sherlock, Ian Maguire, Michael Hurley, Luke Connolly.... I have felt that the recent under performance by Cork, has been organisation and morale, as well as decline of the 2010 winning team. These new players are developing, and Cork could very well surprise to upside.
Kerry, Cork, Mayo and Donegal are most likely to topple Dubs."
I dunno Rockies, I don't think we'll rattle the championship under fitzmaurice and he has signed on for 3 more years, his own fears have seeped into the team and our team have been trained away from their natural instinct which is to attack. I just hope fitz doesn't ruin the next generation with his negativity.

As for cork ye have to get out of div2 which won't be easy with Nemo on their allireland journey, but ye can definitely give the championship a rattle barring injuries.

Cork have some potential if ye could sort out yer men in charge.

KingdomBoy1 (Kerry) - Posts: 14092 - 14/01/2018 17:28:34    2068253

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Replying To KingdomBoy1:  "Greenandred
Joe brollys all time greatest sporting moment was Offaly beating Kerry for the 5 in a row. He likened us being beaten to the Death Star being destroyed on starwars .

And it's funny coz we were never going to be able to sustain our domination due to our small population and lack of jobs but joe has no problem with the dubs domination even though they have the power to dominate for evermore."
So despite winning in 2014 and yer minors doing 4-in-a-row yer 'small population and lack of jobs' and Dublin"s dominance means Kerry won't
be contenders for a while?

GreenandRed (Mayo) - Posts: 7335 - 14/01/2018 17:51:08    2068260

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Replying To royaldunne:  "So let me get this right, you are happy that you can watch rte gaa sport for free (those of us in 26 actually have to pay for rte tv license) but annoyed that rte block you from seeing soccer as you don't pay for it.
I have no problem if the tv license in north goes directly to rte but it goes to BBC. Stop wanting everything for nothing. And don't give me any gfa nonsense, I very much doubt that who shows games will bring down the agreement. Also here's a thought lobby your local mla and demand (if they ever get their finger out and actually do what they paid for and represent those who foolishly elected them ) that they get bbcni to bid in next round. Or actually go to games instead of watching them on tv paid for by us in the south."
What a pathetic partitionist attitude - the Royal is all too appropriate in your username. After what the south did to northern nationalists by abandoning them to unionist domination, the very least that could be done is to ensure that fellow Irish citizens have full access to Irish media without any infantile quibbles about payment.
Then again when you think of the disgraceful Section 31 censorship mentality that permeated RTÉ for so long (and there are still elements of it there - do step forward, Tommie Gorman) they weren't missing much in the North in terms of balanced coverage.

CeachtPeile (Cavan) - Posts: 96 - 14/01/2018 18:13:56    2068270

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Replying To GreenandRed:  "So despite winning in 2014 and yer minors doing 4-in-a-row yer 'small population and lack of jobs' and Dublin"s dominance means Kerry won't
be contenders for a while?"
Ya basically covers it , without a doubt we are the only county that are capable of beating the dubs and in thruth we're the only team the dubs really fear, but while we have super conservative manager we won't beat them .
we're better when we play off the cuff.

KingdomBoy1 (Kerry) - Posts: 14092 - 14/01/2018 19:04:04    2068289

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In fairness to Brolly , he was referring to what was the outstanding moment in football history and something that deprived Kerry of a unique achievement. Indeed it still wrangles with O Dwyer.

catch22 (USA) - Posts: 2148 - 14/01/2018 20:41:05    2068330

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Replying To catch22:  "In fairness to Brolly , he was referring to what was the outstanding moment in football history and something that deprived Kerry of a unique achievement. Indeed it still wrangles with O Dwyer."
Maybe catch22 but there is no doubt but he absolutely hates us with a passion , greenandred says he doesn't really dislike any one team and I'd totally disagree .

Hopefully in the next 3-5 years we can get back to giving joe nightmares again :-)

KingdomBoy1 (Kerry) - Posts: 14092 - 14/01/2018 21:04:25    2068339

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Replying To KingdomBoy1:  "Maybe catch22 but there is no doubt but he absolutely hates us with a passion , greenandred says he doesn't really dislike any one team and I'd totally disagree .

Hopefully in the next 3-5 years we can get back to giving joe nightmares again :-)"
Poor auld Kerry and some of their super-sensitive supporters who dislike any form of criticism of the mighty Kingdom. Offaly beating ye is many neutrals fsvourite game. Not because they were delighted to see as truly great Kerry team beaten. It was the romance of Offally, rarely mentioned in the list of great football counties, stopping a five-in-a-row and their supersub scoring a great goal in the last minutes. A game of absolute folklore that produced one of the great GAA books.

GreenandRed (Mayo) - Posts: 7335 - 14/01/2018 23:02:18    2068379

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