GAA President Liam O'Neill has welcomed Dublin's mega bucks sponsorship deal with insurance giant AIG - but says Croke Park may have to look at ways of making it a level playing field for weaker counties.

"It's good news that Gaelic games are attracting a sponsor of the calibre of AIG. So, let's say that's good. Now, what we have to do is just calmly look at it and see what it implies for us," O'Neill told the Irish Independent.

"It may well change our thinking on how we finance counties across the board, you know, to equalise things.

"You'll never have an equal world, because life just isn't equal, that's it. But I'd much prefer to face the challenge of having to equalise things because we're getting more money than if we were getting less.

"We are in a recession and we're here now discussing a county getting more money than some people thought they would - as far as I'm concerned that's good news for us.

"What difficulties it poses, we'll have to overcome in time, but let's just see where this goes first." Tweet

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