Down have become the latest county to unveil a new jersey in time for the lucrative Christmas market.
The jersey is almost identical to the one they wore in reaching this year's Ulster SFC final. The only difference is the black has been removed from the shoulder and the stripes have been changed from red to black.
Subtle changes, but enough to have die-hard fans rushing out to buy it before the start of the McKenna Cup on January 3.
EOS I.T Solutions official Down sponsors, Daniel Strain and Adrian Strain with county secretary Sean Óg McAteer, county players David McKibben, Rian Brannigan, Caolan Monney, Ryan Johnston at launch of the new Down jersey pic.twitter.com/77ASFy7Qao- Official Down GAA (@OfficialDownGAA) December 2, 2017