The GAA have employed a top English based consultant as they seek to maximise their revenue from TV rights. Croker chiefs have turned to Mark Oliver, of London based Oliver & Ohlbaum, one of the best media planners in the UK. Oliver has taken over the role for the GAA as its main man in the ongoing negotiation process regarding the forthcoming radio and TV contracts which are due to be streamlined next November. Oliver has come on board after building up a relationship with the GAA's Marketing Manager Dermot Power over the course of the last six years. "We would hope to get the new contracts in place at the end of October," Power explained. "It certainly won't be like in the past when a new deal was announced two weeks before the start of the championship." Tweet

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