Cul Camps boost as Kellogg's commit to further sponsorship
November 27, 2014
At the launch of the 2014 Kellogg's GAA Cúl Camps Programme were Dublin footballer Rory O'Carroll and Clare hurler Padraic Collins with Finian Malone and Caelan Malone. INPHO
The GAA and Kellogg's have announced the extension of their Cúl Camps partnership which will see the sponsorship continue for a further two years.
Last year's camps were attended by a record 89,022 children between the ages of six and twelve meaning more than a quarter of a million boys and girls have attended the camps since Kellogg's sponsorship commenced three years ago.
The camps, which take place across all 32 counties and amongst a number of overseas units, provide coaching and games in a secure and enjoyable environment with qualified coaches.
A number of top inter-county footballers and hurlers have played an active role in the camps in the past and both the GAA and Kellogg's are looking forward to another bumper year in 2015.
Both parties are also pleased to announce the provision of 500 free places for the Schools Completion Programme, which provides projects for children in DEIS areas around the country.
This initiative is designed to make a connection between increased literacy levels amongst children who have higher participation levels in sport while underlining the unique community based ethos that accompanies Gaelic games.
GAA President Liam Ó Néill said: "We are delighted to once again partner with Kellogg's on what is a vitally important programme for the GAA, not just at central level but for our clubs and schools that are linked by the camps.
"The numbers speak for themselves and I would like to acknowledge Kellogg's passion, innovation and investment which has helped to give us a presence in every home in Ireland through this alliance.
"As someone who is passionate about education I'd also like to welcome the initiative to provide 500 places to children in Deis areas and schools. The connection between sport and learning should never be overlooked and I hope this idea will be warmly embraced."
Jim McNeill from Kellogg's said: "At Kellogg's we are delighted to continue supporting GAA Cúl Camps and I am thrilled to see participation levels continue to rise with over a quarter of a million children taking part in the camps since Kellogg's came on board. We support the GAA Cúl Camps because we passionately believe in getting kids out and active and , just like the GAA, we like to thinks Kellogg's is at the heart of Irish communities."
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