GAA's plan to fill empty corporate boxes

March 08, 2012

Croke Park
The GAA plans to fill its unoccupied corporate boxes at Croke Park by selling them on a match-by-match basis.

The Association stands to lose €1 million a year after it recently emerged that 21 out of 68 boxes remain vacant. But instead of trying to sell the boxes off on five- and 10-year deals, they are prepared to offer them to companies for individual games.

There are also 2,400 unsold premium seats in the Davin Stand, but GAA president Christy Cooney admitted yesterday that the corporate boxes will be harder to sell.

"The boxes pose a greater challenge," he said.

"If they are not sold we may sell them off on a game-by-game basis."

Meanwhile, Croke Park stadium director Peter McKenna described the Croke Park accounts as "very robust", despite a drop of over €5 million in revenue owing to rugby and soccer internationals moving back to Lansdowne Road.

Turnover was down from €36.8 million in 2010 to €32.3 million and operating profit fell from €11.4 million to €6.1 million. Administrative costs rose by less than €200,000, which McKenna said was very satisfactory, as it included the cost of a complete relay of the playing surface.

The impact on distribution to Central Council was a halving from €7 million in 2010 to €3.5 million but the cumulative transfer since 2006 stands at €62 million.

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