The game of hurling may be subject to a major marketing campaign in the coming months.

The Hurling Committee, which is a sub-group of the National Coaching and Development Committee, has been preparing a general strategy and the marketing campaign will be part of their findings.

"Until that strategy is brought before us and processed, I won't be making any statement on it," GAA President Christy Cooney stated.

"They are due to make a presentation before Coiste Bainisti on what needs to be done with hurling in the future." Tweet

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