Entitled This.Is.Major, the ad intends to break the mould of traditional GAA advertising and to elevate the stature and understanding of the Minor players' life through a series of scenes including training, matches, school, exams, romance and the debs.

Featured in the Electric Ireland ad is Alan George, Ballymun Kickhams, who said, "I have never acted before so getting a chance to feature in this ad was brilliant for me. My own experiences with my GAA team meant that I could relate to all the scenes so it wasn't too difficult to play the part. I follow the Minor Championships closely as I have friends involved I think it's brilliant for the Championships. I can't wait for everyone to see it."

Electric Ireland is launching the new television and cinema advertising campaign to bring new energy to its sponsorship of the GAA All Ireland Minor Championships. The ad, which features players from Ballymun Kickhams, will air for the first time on Friday August 1st. Tweet

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