AIG Ireland has today announced that the logo of children's charity Aoibheann's Pink Tie, will replace the insurer's logo on the front of the Dublin jersey for upcoming football, ladies football and camogie fixtures.
Dublin footballers will wear the jersey on Sunday, August 5th, during their final game in the All Ireland Senior Championship Quarter Final series against Roscommon.
The camogie team will don the jersey on the same weekend during their quarter final game against Galway in Páirc Uí Chaoimh on Saturday, August 4th.
Finally, the ladies footballers will wear the limited-edition jersey during their quarter final game on August 12th.
Just as AIG is #BackingEveryStep of Dublin GAA, the insurer is also #BackingEveryStep of Aoibheann's Pink Tie. It was selected by AIG Ireland's staff to be their chosen charity for 2018. The charity provides financial and practical support to children and their families battling cancer in Ireland. The Dublin jersey takeover is just one-way AIG Ireland has backed Aoibheann's Pink Tie this year with various other volunteering and fundraising events organised by their staff.
Speaking at today's launch, General Manager of AIG in Ireland Declan O'Rourke said; "We hope that seeing the logo for Aoibheann's Pink Tie on the Dublin jerseys will make more people aware of the great work Aoibheann's Pink Tie are doing taking care of families with children diagnosed with cancer."
Mick Rochford, co-founder of Aoibheann's Pink Tie added; "Everyone at Aoibheann's Pink Tie is extremely excited to see our logo on the front of the Dublin jerseys this summer. We are extremely grateful to AIG for their continued support and helping us create a greater awareness of the charity in Ireland".
Aoibheann's Pink Tie supported by AIG has set up a €2 text donation, allowing Dublin fans to also show their support to Aoibheann's Pink Tie.
We're proud to donate our front of jersey to @AoibheannPinkT for next month'[email protected] @dublinladiesg & @CamogieDublin championship games. @AoibheannPinkT provides support to families of children diagnosed with cancer. For more go to https://t.co/2hRh6ZhIYt #fightlikeachild pic.twitter.com/DH9ASkiWVa- AIG Ireland (@AIGIreland) July 24, 2018