The GAA and GPA are delighted to announce an additional product to their existing partnership with Glanbia Consumer Products, in the promotion of a vanilla flavoured Avonmore Protein Milk.

This new Avonmore Protein Milk Vanilla is a great tasting milk produced by one of Ireland's best known and most trusted brands.

It contains 27g of protein per serving with no added sugar, providing a convenient and easily accessible source of protein throughout the day for everyone who enjoys sport.

As a natural protein source, Avonmore Protein Milk helps rebuild and grow muscle mass, as well as providing a good source for calcium, vitamin B12 & added vitamin D.

The GAA's Commerical and Croke Park Director Peter McKenna said: "Glanbia's presence in households through the popularity of their products, means in many ways they mirror the GAA and GPA. I wish everyone involved continued success with this product as it continues to make a noteworthy contribution to the Player Development Programme."

GPA Chief Executive Dessie Farrell added: "As a leading international performer in the area of nutrition, our continued relationship to endorse Glanbia's Avonmore Protein Milk is a perfect fit for the GAA and GPA.

"Sales of this healthy, Irish-produced product helps strengthen our Player Development Programme as we strive to make a meaningful difference to the off-field lives of our county hurlers and footballers. I'd like to thank Glanbia who continue to strengthen their long-time support of Gaelic games."

A number of GAA/GPA brand ambassadors have been appointed to promote this product, whose images will feature on the cartons, including Kilkenny's Jackie Tyrrell and Dublin's Paul Flynn.

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